We begin with understanding your business goals, target locations and audiences. This helps determine the right strategies.

The content should be clear, concise and easy to understand for international viewers. Use simple grammar and avoid jargon or slang.
Highlight property listings with clear photos, descriptions of features/amenities, pricing info and contact details. International clients will appreciate all details being spelled out.
Provide general information about the local real estate market - trends, average home values, popular neighborhoods, etc. This gives overseas buyers helpful context.
Include pages about the home buying/selling process - how it works legally, tips for international buyers, mortgages/loans, currency info. Break it down step-by-step
Add pages about living in the city or region - climate, culture, schools, work opportunities. People want to know what life would be like before relocating.
Use Google Translate to automatically translate some pages into other common languages like Spanish, French, Chinese. Not all text needs translation.
Optimize the site for search engines by including location keywords throughout. Prospective international clients may search broadly.
Consider including a live chat feature so multilingual agents can quickly assist visitors during business hours.